Marketing Research

Our Philosophy of Research : « No more of the huge and very costly pieces of research, that are too unwieldy and end up picking up dust on the client’s shelves! » .We provide:
- Methodological advice for the definition of the research according to the Marketing issues. Conduct in the field of all types of ad hoc research, qualitative or quantitative, or both.
- Processing and analysis of results.
- Synthesis with actionable recommendations answering the original Marketing issues.
- Additional strategic comments on the research results from the brand perspective – if relevant.

Training Sessions on Research and Marketing tools

- Organisation of ad hoc training sessions [How to make the best of a Retail Panel, several 1 day sessions, Fromageries Bel Algeria 2006 2007 ; The Key Principles of Marketing Research, 4 days, Créargie Algeria 2007-2008 ; Media and Brand management, 2 days, MediAlgeria 2008]
- Organisation of, and presentations in, professional Marketing seminars.
- Coaching of industry personnels on Research and Marketing tools.

Our Values

- Quality of service
- Professionalism
- Reliability of results
- Actionability
- Flexibility and Reactiveness of our human-sized structures