Marques & Consommateurs runs offices both in Casablanca and Algiers, equipped to conduct qualitative research (with the possibility of watching the groups in a client room).

Marques & Consommateurs is managed by a well seasoned multidisciplinary Team:

• Latifa  Alami is a qualitativist, she has a very extensive and practical experience of  Marketing and qualitative Research. She has been doing research for important clients in the Maghreb for more than 15 years.  

• Dominique Esmieu is an expert in Marketing, with a very solid experience of both qualitative and quantitative research studies; his experience extends to brand strategic issues, both at local and international levels. He has worked a long time on the client side in the North Africa Middle East Region.  He also features a very good experience with Marketing innovation and creativity techniques.

• Fieldwork Team:   
• Managed by a Fieldwork Quality Executive with an excellent experience in the Maghreb

• Knowing well the consumers and their environment  
• Demanding and well trained
• Concerned about Quality
  
  

• Processing of quantitative  surveys:

• Performed by a full fledged professional statistician with a wide experience of Marketing quantitative surveys and clients queries
• And well managed personnel
  
  

• A Team of Research assistants:

• Well trained in Marketing methodologies
• Fully briefed to perform their tasks