2 – Exploratory Study - Shampoo market
Exploratory study to understand the shampoo market values; the positioning of the key brands; their strong and weak points; and determine the possible business opportunities on this market
3 – TV Commercial Pre-test – Softdrink market
Study of impact of several TVC’s shot abroad by the Client for Regional use, among an appropriate target defined by the client; investigation of message relevance, tone, induced image of the soft drink brand
4- Packaging Pre-test– Snacks market
Evaluation before adoption of package creative directions to relaunch a range of snacks; the study has demonstrated the need to have more quickly understandable and reliable illustrations of the pack content, as the purchase of the snack category was confirmed to be impulse buying
5 – Exploratory Study - Automobile market
Exploration of awareness of brands, models; brand images, perception of the market segmentation by consumers ; determination of the brand purchase process according to the range level (average or premium) ; brand loyalty and factors attached ; in depth discussion of the perception of the show-room as well as of the after-sales services and the implications for the brand
6 – Exploratory Study – Universes of the Drawing room and the Bedroom
Qualitative study followed by in home visits at group participants’, with the participation of the clients, in order to check claimed ownership and better understand the colloquial vocabulary used – in Arabic and French; group exploration on purchase motivations and behaviours; purchase frequency and occasions; criteria used to define quality products and brand image of key brand players
Quantitative Surveys
7 – Habits & Practices National survey – Baby diaper market
Survey on a national sample of housewives having at least one baby, in order to determine habits and practices in terms of baby diapers; product type usage - diaper, rectangle pad and cotton cloth - ; usage type mixing; satisfaction ; brand awareness and image; purchase behaviour
8 - Satisfaction Survey and Mystery Shopper – Banking Sector
Measure of the quality of service of the bank through satisfaction interviews as well as mystery shopper visits for the entire nationwide network of bank branches
Survey with both Qualitative and Quantitative Phases
9 – Usage & Attitude Survey – Skin Care market
Exploration of usages, practices, daily skin care routine; brand and product type mixing according to demographics: age, location, SEL; usage of products related to specific skin issues; opinion on attitude items
The survey was conducted in 2 phases: an initial qualitative exploration to properly understand the practices and the issues women have; a second phase to confirm the learning with a national sample of women
10 – Development of Services – Banking Sector
Identification of the expectations of the business clientele of a bank by means of a qualitative phase exploring the current market offer; evaluation of this offer and discussion of possible optimisation routes.
Confirmation by a quantitative phase of the attractiveness of the directions previously defined and selection of the most promising routes
Sector Surveys - Institutional Surveys
Survey conducted for the Seminar on Non profit/ Institutional Communication
–Ben M’Bsik University of Human Sciences, Casablanca June 2007
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