Methodological Approaches |
Qualitative :
- Group discussions :
- Standard groups
- Mini groups
- Semi-directive in-depth interviews
- Paired interview
- One-on-one in-depth interviews
- Laboratory and ethnology
- In-home visits
- …
Quantitative : Ad-hoc / Tracking
- Face-to-face (door-to-door ; street intercept ; central location)
- Mystery visits or phone calls
- Telephone (local/international)
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Marques & consommateurs (c) 2008 - copyright