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Methodological Approaches


Qualitative :


  • Group discussions :
    • Standard groups
    • Mini groups
  • Semi-directive in-depth interviews
  • Paired interview
  • One-on-one in-depth interviews
  • Laboratory and ethnology
  • In-home visits
  •  …



Quantitative : Ad-hoc / Tracking

  • Face-to-face (door-to-door ; street intercept ; central location)
  • Mystery visits or phone calls
  • Telephone (local/international)